Coach's Prep Course—Required Reading

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When CrossFit Founder and CEO Greg Glassman outgrew the 1,250-square-foot space where he was training athletes in Santa Cruz, Calif., he had a realization.

“I said, ‘Well, ya know what? I don’t know anything about business. Nothing.’ So I better go to the bookstore,” he tells an audience at the State Policy Network 20th Annual Meeting in Florida. “And there wasn’t one book on the shelf, not one, that told me how to improve my product or service.”

The… Continue Reading

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The Pursuit of Excellence

By Ben Bergeron

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Ben Bergeron recommends affiliate owners focus on the things that really matter. The rest, he says, will take care of itself.

From my early days as an affiliate owner, I have been driven by the adage that the “blind and relentless pursuit of excellence ” is what determines success. This stunningly simple and profound recommendation that Coach Greg Glassman spread to the affiliate Community years ago was one of the original… Continue Reading

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Coaching can improve through progressions and practice. James Hobart offers cueing tips and drills to help you communicate with your athletes better.

“A trainer trains.” —Greg Glassman

Our coaching job might be simply stated as follows: help people move better. But that isn’t always simply done. Our efforts to get droopy shoulders more active and wavy midlines stabilized don’t always succeed.

While we frequently rely on tactile and demonstrative cues, verbal cues… Continue Reading

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Coaching the Positive

By Ben Bergeron

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To coach the positive, coaches must understand two things:

1. Learning takes place when good behavior is rewarded versus bad behavior criticized.

2. The criticism sandwich.

“We’re trying to ignite the flame in each one of our members,” says Ben Bergeron, co-owner and head coach at CrossFit New England, as he addresses a group of affiliate owners. “Ignite the spark. It is the job and it is the responsibility of your coaches to get your members interested in CrossFit.”

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When it comes to creating community, there are good affiliates and there are great affiliates. So says Ben Bergeron, head coach and co-owner of CrossFit New England, home to the team that won the 2011 Reebok CrossFit Games Affiliate Cup.

Good affiliates, for example, participate in charity events, celebrate holidays and birthdays, and host competitions.

“That’s what good affiliates are doing. We want more,” Bergeron says. “We’re looking to be great.”

To… Continue Reading

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The Deeper Side of Coaching

By Ben Bergeron

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Are you a good coach or a great coach? Ben Bergeron explains the difference and what you can do to take your coaching to the next level.

The essence of CrossFit coaching is to get our clients to move better.

Good coaches can see faults and have the tools, knowledge and ability to correct these faults. If you can get your athletes to consistently move better, you are a considered a “good coach.”

But what then makes a… Continue Reading

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Video Article

“I can tell you what it is that makes you successful in business, more specifically as a CrossFit affiliate,” CrossFit founder and CEO Greg Glassman says. “It’s the blind and relentless constant pursuit of excellence.”

At the 2011 Summer Affiliate Gathering recently held in Big Sky, Mont., Coach Glassman addressed the assembled affiliates.

He said the driving force of each affiliate should be trying to make it better, not trying to make more money. From what he has seen of the… Continue Reading

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Professional Training

By Greg Glassman

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I am a fitness trainer. My practice is more than just a job; it is my passion. My clients are my top priority and their successes are my life's work--I am a professional. On the surface, my job is to shepherd my athletes (I view all my clients as athletes regardless of their age or ability) toward physical prowess, but I recognize a purpose to my efforts and an impact on my athletes that transcends the physical. I view training… Continue Reading

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