Legal

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In Legal

October 01, 2013

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CrossFit Inc. protects its trademarks in defense of more than 7,000 affiliates worldwide.

More than 7,000 affiliates license the CrossFit name, and it’s the goal of CrossFit HQ to aggressively defend those affiliates, their owners, their employees and their members by ensuring the CrossFit name is used only when appropriate. By doing so, CrossFit Inc. ensures that affiliates “get what they pay for”: use of a valuable trademark and the… Continue Reading

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What’s in a Name?

By Dale Saran

In Legal

April 18, 2013

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CrossFit HQ General Counsel Dale Saran explains why a local throwdown is not a “CrossFit competition.”

CrossFit’s growth has produced a number of interesting side effects, most of them positive.

One byproduct of CrossFit’s spread and the continued business success of CrossFit affiliates has been the growth of the Sport of Fitness. This has significant consequences for CrossFit Inc.’s intellectual property, all CrossFit affiliates and the entire CrossFit community.

There is a… Continue Reading

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Victory in Quebec

By E.M. Burton

In Legal

November 03, 2012

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Coach Greg Glassman and CrossFit help a Canadian affiliate owner through legal issues related to an illegitimate “affiliate.”

A recent victory in the Superior Court of Quebec represents a significant win for CrossFit trainers and affiliates everywhere and shows how CrossFit Inc. protects the rights and privileges of those who have exclusive use of the CrossFit name.

Details of the suit have been provided by public documents, as well as law-enforcement sources, some… Continue Reading

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In CrossFit, Legal

August 11, 2012

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CrossFit’s legal team runs into all species and genus of thievery of the CrossFit trademark and brand.

CrossFit defines what we do. It means we perform constantly varied functional movement at high intensity. We pursue virtuosity. We squat, we press and we deadlift. We learn and play new sports. We eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar. We time our workouts. We demand measurable, observable… Continue Reading

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Play Nice With Others

By Dale Saran

In Legal

March 30, 2012

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Dale Saran explains how courtesy and hard work trump piggyback advertising techniques.

So, you wanna be a CrossFit affiliate, eh?

I remember the salad days of being a CrossFit affiliate, circa early 2008. There were maybe a few hundred affiliates. I was the first—and only—CrossFit affiliate in Rhode Island. I didn’t have to worry about competitive advertising, Google AdWords, website metatags, being undercut by another affiliate, Globo Gyms ripping… Continue Reading

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In CrossFit, Legal

March 02, 2012

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CrossFit Inc. wins victory over cybersquatter illegally selling domain names.

Last year, CrossFit Inc. won a court judgment against T&M Enterprises Inc., a Washington state company, for registering over 350 domain names containing the word “CrossFit.” T&M, a company owned by a Mr. Tal Moore, also sells gumball machines and barbershop poles.

Moore and T&M had scooped up 370 domain names containing “CrossFit” and had been selling them illegally to CrossFit affiliates at $200… Continue Reading

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