Busted 10s and Benjamins

By Brittney Saline

In Affiliation, Equipment

September 26, 2016

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Affiliate owners discuss budgeting for replacement gear and making the new equipment last.

A 45-lb. plate can be a great doorstop.

Of course, it’s a better fitness tool, but what else can you do with a broken bumper?

The business of fitness is tough work, and CrossFit athletes are tough on implements. As eager as affiliate owners are for their clients’ PRs, progress inevitably comes with broken weights, snapped skipping ropes and busted rowers.

“Things are gonna break,” said Justin Riley, owner of CrossFit East Sacramento in California. “It’s part of being a business owner that you’re going to have to fix things and replace things and do maintenance.”

Equipment shelf life isn’t always the first thing affiliate owners think of after they open their gyms, but according to Jeremy Thiel, owner of CrossFit Central in Austin, Texas, it’s something they should consider from the start.

“It’s very hard to know exactly when equipment’s gonna go out,” he said.

With two locations and around 700 members total, Thiel has seen his fair share of damaged goods. Since he opened CrossFit Central in 2005, he’s lost four rowers due to damage and wear and tear. He’s purchased six barbells in the last six months alone, and every six months or so he orders a new batch of bands. These costs are obviously in addition to regular monthly expenses such as utilities, payroll or even chalk, and smart affiliate owners set a nest egg aside to cushion the blow, he said. For CrossFit Central, that’s 3 percent of monthly revenue “so we’re not caught off guard and we have that money available to reinvest,” Thiel said.

The figure was the… Continue Reading

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In Affiliation

September 24, 2016

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It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work to lead the fitness industry.

In Part 14, the conversation continues as CrossFit Inc.’s Tyson Oldroyd talks about balance and dedication with Pat Burke of MBS CrossFit, CrossFit Verve founders Matt and Cherie Chan, Nicole Christensen of CrossFit Roots, and David… Continue Reading

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Lift to Live Well

By Sharon Mallia

In Special Populations

September 23, 2016

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Physiotherapist Sharon Mallia reports on the success of CrossFit-based training with 20 seniors aged 75-91.

CrossFit is becoming increasingly popular in older populations, but so far no academic studies have delved into the topic of CrossFit and older adults. I am a physiotherapist by profession and was introduced to the world of CrossFit about three years ago. Since then, I have been incorporating some aspects of CrossFit in my work at a… Continue Reading

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In CrossFit

September 21, 2016

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Nice deadlift. What’s your Helen time?

We’re well aware of your snatch PR.

We can indeed hear you grunting as you rep out.

We know you hold the top spot on the squat leaderboard.

And yes, we know all about your big bag of supplements, your special gear, your amp-up music and your pre-lift routine.

But a great many of us really don’t care about your strength numbers.

Here’s why: You’re in a CrossFit program.

This, of course, is not to… Continue Reading

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CrossFit Lifeguard: Jeremy Magee

By Andréa Maria Cecil

In Medical/Injuries

September 19, 2016

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A big, strong back saved a retired Marine’s life after a 25-foot fall broke four of his vertebrae.

Jeremy Magee has been in combat twice: once in 2003 with the Marine Corps and then again in 2010 with the Pennsylvania National Guard. Both times in Iraq. He knows what it’s like to fear for his life.

“Not many things surprise me or take my breath away, by any means,” explained the 36-year-old air-traffic controller.

But a day in… Continue Reading

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In Affiliation

September 17, 2016

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It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work to lead the fitness industry.

In Part 13, the conversation continues as CrossFit Inc.’s Tyson Oldroyd discusses programming as culture with Pat Burke of MBS CrossFit, CrossFit Verve founders Matt and Cherie Chan, Nicole Christensen of CrossFit Roots, and David Tittle of CrossFit… Continue Reading

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